BACKGROUND ON PARTNER and their Built on Values® Model

Fill your school with passionate, solid people and engage them like Southwest Airlines has been doing for almost thirty years. Southwest is regarded by leading workplace authorities as the most successful organizational culture in US history.

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

To our Employees, we are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
— OUR CULTURE is the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people. "OUR PEOPLE are our single greatest strength and most enduring long-term competitive advantage." - Gary Kelly, CEO Southwest Airlines. OUR VALUES: Warrior Spirit, Servant's Heart, Fun-LUVing Attitude, Work the Southwest Way.

Ann Rhoades is the creator of the model Built on Values® and founder of People Ink, our partner. She has spent her career building people-centric organizations such as Southwest Airlines, JetBlue, PF Changs, and Doubletree Hotels. She has been interviewed, referenced, and quoted in 33 published books on the subject of creating values- and people-centric workplace cultures.

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Built on Values® Book and Interview with Ann Rhoades

People Ink Clients and Case Studies