✓ Quality - It’s the standard to which we hold ourselves and what others deserve from us.

✓ Integrity - We are honest with each other and our clients.

✓ Humility - We remain humbly confident in our own capabilities and expertise.

✓ Authenticity - Each of us plays a unique part in fostering a community of involvement and inclusion.

Most leaders know that a winning, engaged culture is the key to attracting top talent and performance. BUT...they don’t know HOW to establish the ideal workplace. - Nothing is as productive or satisfying. Everyone feels the effects... the administration, faculty, staff, board, and most importantly, the students.
— Ann Rhoades, Founder of People Ink - our partner. People Ink is behind some of most trusted organizations in the world, including in the field of patient-centered medicine. Ann has been interviewed, referenced, and quoted in over 33 published books on culture leadership. Dr. Stephen Covey wrote the forward to her 2011 edition, Built on Values.

Our process provides you the proven framework and expertise to…

1) Develop the Commitment

Evaluate the alignment of the current culture with the strategic or improvement goals, and overall, with the institution’s collective sense of greater purpose.

Screen Shot 2019-06-04 at 10.53.27 AM.png

2) Map out the Culture

Draft as a community or as representatives, a "blueprint" of the desired values and the associated behaviors behind each. Work guided by the Purpose, Culture Snapshot, and intended outcomes.


3) Integrate the Values

Design and implement a plan for integrating the Values/Behaviors into the current systems of communication, recruiting & hiring, rewards & recognition, and shared accountability.

4) Sustain the Discipline

Develop a very simple means of representing the institution’s culture & performance metrics, and a governing structure linked to the Senior Leadership Team. One designed to monitor the organization’s alignment.

What people are saying

Having a people-centric culture, that is, one that nurtures your employees and your students-parents, can help your school system stand out from the competition. If you are new to the superintendency and/or your board and team is ready to go to the next level, consider speaking with Rich. We were impressed by our experience and hope to work with him and PeopleInk again.
— Dr. Tim Markley, Superintendent of New Hanover County Schools and chair of the "big eight" leadership group, the largest school districts in North Carolina.
As a new school, I wanted everyone to be able to clearly explain our culture and mission. I also wanted something to unite our school and to be able to create a great place for our kids to learn and grow and a great place to work for our staff. Built-on-Values provided a clear structure and guidance to do this deep work. The process has pushed us to grow a lot as a staff.
— Tammy Finch, Director of The K-8 Expedition School. An early client and one of the highest achieving schools in the state. *See Case Studies page.
Teacher turnover is much more than a pipeline, preparation, and pay issue. It is an organizational alignment problem. Great schooIs are a reflection of their culture and/or community. Principals, including great ones, come and go. I know this having spent my life in education. Rich knows this well too and he is not just talking about it. He is doing something about it!
— Dr. Charles Coble, national leader on teacher preparation and development, and former Education Commission of the States VP

Who we serve

State Ed Chiefs

Distributing today’s evidence-based leadership model, through a customer-service framework.


Heads of School

Creating and sustaining great places to work, and in return, learn.


Rolling down/out culture.


Leaders in Higher Ed

Modeling and developing, Moral Leadership.


LeadingSchools Forward (2017)


People Ink (1999)

How we help


Create the ideal workplace


Attract and keep top talent


Create an engaged workforce


Provide great customer service


Outperform the competition

Establish great teams


Instill a deep commitment

teamwork (1).jpg

Bring forth the best in people

About Us

We are dedicated to helping education authorities institute momentum.

LSF Founder Rich Sinclair is a people-centric, multi-talented and innovative Education Leadership Professional with 25 plus years of experience. He was drawn to education thanks to the unforgettable impact of a very talented and passionate teacher early on. His sixth year mentor/partner is Gayle Watson, the lead consultant for People Ink. She has helped create cultures in healthcare, education, financial services, retail, technology, and non-profit industries. READ MORE ▸

0X3A2712 (1).jpg


Organizations with engaged employees outperform others by 47% to 202%. (Watson-Wyatt Research)

- “Culture, more than anything else, drives performance.”

Purpose Synopsis

The single most important requirement for the creation of higher levels of trust (the catalyst behind performance) for any organization is to discover or rediscover the higher purpose of the organization. 


Leadership Synopsis

It doesn't matter if an organization has a singular purpose if the leadership doesn't understand it and seek to serve it.



Engagement Synopsis

Engagement is an individual's sense of purpose and focused energy, evident in the display of personal initiative, adaptability, effort and persistence toward organizational goals. 


Follow us on Social Media (NEW)

How is your culture? Do people consistently do the right thing or go above and beyond? And ultimately, is the behavior of your team inspiring those leaders "below" to follow your example?

Receive a complimentary consultation.

1.919.525.1954 | rich@leadingschoolsforward.org