(Inspiration Behind the Name)
When researchers ask people at the end of their life what they most regret, they rarely regret something they did. Most of all, they regret certain things they didn’t do:
They regret letting the things that matter least crowd out the things that matter most.
They regret not using their capacities and talents to the fullest.
They regret passing up opportunities out of fear or habit.
I believe we are each surrounded by vast unseen opportunities for growth and success.
I believe we are each capable of far more than we imagine.
I believe the smallest adjustments in vision and action can make the greatest difference.
I believe the next frontier is not only in front of us, it’s also inside us.
I believe that no matter who you are, no matter how hard your life has been, no matter what challenges you are facing right now…one of the greatest powers you have—at every turn and in every moment of your life and work—is to shape what you are becoming.
We each have a life and leadership story that is being written from today forward.
What is yours?
What could it be?
What will it be?
Robert Cooper, Ph.D., Cooper Neuroscience Lab
- Neuroscientist, New York Times bestselling author and a leading high-performance strategist for business and life.