Rich founded LSF with the purpose of helping to schools and systems to create inspiring places to work and learn. Following the first part of his career spent teaching and later leading school "turnarounds," about ten years ago he began studying and practicing under Mukara Meredith, "Cultivating Group Genius;" and Ann Rhoades, "Creating Enviable Cultures that Outperform the Competition." Their complementary practices are utilized by some of the highest performing and most enjoyable places to work in the world.

Today, Rich is fifth year culture leadership practician and consultant in partnership with Ann Rhoades' People Ink. His work focuses on aligning purpose, values, leadership, human capital assets, and competency-based performance management to create high performing teams. He specializes in leadership coaching, performance and talent management, organizational development, and strategic planning. He has almost twenty-five years of experience working in and consulting to numerous schools, systems, and other nonprofit organizations.

Rich grew up in a diverse family including step-cousins that were lost to gang-violence, prison, and others that became the first in their family to graduate from college. He was drawn to education thanks to the unforgettable impact of a very talented and passionate teacher early on. She is a unforgettable reminder to him of what this work is all about, attracting, hiring and developing fully inspired people.

Gayle Watson


(Lead Consultant at partner People ink)

Gayle specializes in creating high performing values-centric organizational cultures.  As a consultant she has helped create Values-based cultures in healthcare, education, financial services, retail, technology, and non-profit industries. Her passion is aligning values, leadership, learning, human capital assets, and performance management to create high performing teams.  She has over 30 years of experience working in and consulting to numerous U.S. and global companies including financial services, technology, customer service centers, health care, sales and service companies, and nonprofit organizations. Prior to becoming a consultant Gayle was the Chief Learning Officer for Bank One, Texas where she was responsible for leadership and employee development, organizational development, change management and employee communications. As an entrepreneur, Watson has held C-level positions in several start-up companies.  She is a national leader for women entrepreneurs, having served as Board Chair for the National Association of Women Business Owners and as a board member for the Center for Women’s Business Research.  She currently serves on the board of directors for New Mexico Community Capital, a private, non-profit Community Development Financial Institution (CDFI).  Gayle lives in Dallas, Texas.  Gayle is an avid golfer along with her husband, Grant.