Rich founded LSF with the purpose of helping to distribute purpose and values-based organizational development across K-12 education. Following the first part of his career spent teaching and later leading school "turnarounds," nine years ago he began studying and practicing organizational models built for performance and sustainability under Mukara Meredith, "Cultivating Group Genius;" and then Ann Rhoades, "Creating Enviable Cultures that Outperform the Competition." Their practices are utilized by some of the highest performing organizations and most enjoyable places to work in the world.

Today, Rich is fifth year culture leadership practician, facilitator, and consultant in partnership with Ann Rhoades' People Ink. His work focuses on aligning purpose, values, leadership, human capital assets, and competency-based performance management to create high performing teams. He specializes in leadership coaching, performance and talent management, organizational development, and strategic planning. He has almost twenty-five years of experience working in and consulting to numerous schools, systems, and other nonprofit organizations.

Rich was initially drawn to education thanks to the unforgettable impact of a very talented and passionate teacher early on in life. He also grew up in a diverse family including step-cousins that were lost to gang-violence, prison, and others that became the first in their family to graduate from college. Rich lives in Chapel Hill, NC. He enjoys exploring the outdoors with his wife Amy, son Cole, and their dog Sadie.

Gayle Watson


(Lead Consultant at partner Peopleink)

Gayle specializes in creating high performing values-centric organizational cultures.  As a consultant she has helped create Values-based cultures in healthcare, education, financial services, retail, technology, and non-profit industries. Her passion is aligning values, leadership, learning, human capital assets, and performance management to create high performing teams.  She has over 30 years of experience working in and consulting to numerous U.S. and global companies including financial services, technology, customer service centers, health care, sales and service companies, and nonprofit organizations. Prior to becoming a consultant Gayle was the Chief Learning Officer for Bank One, Texas where she was responsible for leadership and employee development, organizational development, change management and employee communications. As an entrepreneur, Watson has held C-level positions in several start-up companies.  She is a national leader for women entrepreneurs, having served as Board Chair for the National Association of Women Business Owners and as a board member for the Center for Women’s Business Research.  She currently serves on the board of directors for New Mexico Community Capital, a private, non-profit Community Development Financial Institution (CDFI).  Gayle lives in Dallas, Texas.  Gayle is an avid golfer along with her husband, Grant.

Amy Swiatek


Amy has over 20 years of domestic and international experience designing and facilitating participatory processes for groups ranging from small teams of four to large 250+ stakeholder groups. Her engagements last from one-time events to multi-year processes. Amy utilizes a whole systems approach: rigorous, data-rich, involving diverse stakeholders, and emphasizing ownership of the results. Her practice also consists of extensive work in the design and delivery of trainings as well as technical assistance, coaching and overall project management. Amy’s experience includes work with education systems, nonprofit organizations, international organizations, communities, governmental agencies, and statewide systems. Amy’s previous experience in the nonprofit and public sector includes serving as a full-time strategic consultant to the Head of School and Board of Directors of a large international school in El Salvador, Central America. She developed and implemented a school-wide participatory planning process and five-year strategic plan, five-year accreditation while advancing governance and leadership structure and practice. Amy has also served for seven years as the Senior Consultant to a nine-county region in the Denver Area including State-level initiatives and collaboration for the State of Colorado. At the National Civic League, she facilitated community-wide strategic planning and visioning initiatives in towns and cities throughout the United States. Amy was a Leadership Fellow at El Pomar Foundation and a United States Peace Corps Volunteer in Kenya and Trainer of Volunteers in Uganda.  Ms. Swiatek holds a Master in Public Administration degree from the University of Colorado and a Bachelor of Arts and Science degree from The Colorado College.

Bill Pasters


Bill is a retired educator and school leader of over thirty years. He has been an Assistant Professor of Education at Ohio Wesleyan University and Ohio State University; an Assistant Superintendent of Schools for Curriculum and Instruction, and a three time School Principal.  One of his schools was honored with the National Blue Ribbon School of Excellence Award. Bill started out as a Special Education Teacher, Director of Special Education Programs/Federal Grants Director, and then a Consultant with the Ohio Department of Education. He received his Ph.D. degree in Educational Administration from The Ohio State University. He is a serious Buckeye fan!