Create a page called:Evidence & Learning

Not testimonials.

Not publications.

Not resources.

Evidence.

Examples:

• The Expedition School

• Colorado turnaround work

• Medical center work

• Dissertation findings (eventually)

• Principal preparation implications (eventually)

Each example would follow:

Challenge → Conditions → What Changed → Lessons Learned

That would move credibility from:

"These ideas sound good."

to

"These ideas have been applied and refined."

What I would stop doing

I would stop editing:

• bios,

• headings,

• banner colors,

• fonts,

• button text,

• section order.

You've entered diminishing returns.

One concern

The phrase:

The Missing Arm of School Improvement

is now stronger than almost anything else on the site.

That's a good thing.

But it raises a strategic question:

Is Leading Schools Forward primarily:

• a consulting organization,

• an improvement framework,

• a research agenda,

• or a movement around "The Missing Arm"?

Right now the site hints at all four.

Eventually you'll need to choose which one leads.

For now, though, I'd leave the homepage alone and focus on building evidence, examples, and implementation stories. That's where the next full point of improvement will come from.State Charter School Conferences: North Carolina, South Carolina, and Georgia

ASCD (with Gayle)

RMSEL

National conference in Denver

CCHS, TES, CFMC, MSSD, NHSD, KHCS, Lewis Palmer, West

FourPoint and TregoEd

PPSEL, Kaiser, GLA, EA, KHS